바이오마커 기반 암 조기진단 전문기업 ㈜지노믹트리는 분변 바이오마커(신데칸-2) 기반 대장암 체외 분자진단 검사인 '얼리텍® 대장암검사'의 모델로 배우 이서진씨를 선정하고 25일부터 광고를 진행한다고 밝혔다.
'얼리텍® 대장암검사'는 DNA 분자진단검사로, 국내 임상을 통해 검진 대상자의 성별, 나이와 상관없이 소량의 분변으로 대장암을 90.2%의 민감도(sensitivity)와 특이도(specificity)로 진단할 수 있음을 입증해 한국식품의약품안전처로부터 체외진단용 의료기기 3등급 허가(2018년 8월)를 받고 올해 4월 출시한 대장암 보조진단 검사이다.
이번 TV광고는 이서진씨가 화면에 등장해
▲ 검사 전날에도 평소처럼 식사 가능
▲ 집에서 편리하게 준비하고
▲ 정확도 높은 진단 결과를 차례로 강조하며, '쉽고', '간편하고', '정확한' 얼리텍의 특장점을 직접적으로 강조하는 컨셉트다. 또한, "리얼리? 얼리텍이니까!"라는 언어유희로 얼리텍 제품명을 소비자들이 각인할 수 있도록 유도했다.
지노믹트리 안성환 대표는 "이번 얼리텍® 대장암검사의 광고 캠페인은 정확성과 편의성을 갖춘 얼리텍® 으로 대장암을 보조진단할 수 있다는 점을 대중에게 널리 알리기 위해 기획했다"며, "얼리텍® 대장암검사가 널리 활용돼, 대장암 조기 진단 활성화에도 기여할 수 있기를 바란다"고 말했다.
장종호 기자 bellho@sportschosun.com
Keith Law jobs William Schmidt in most current simulated draft
In a new simulated draft for The Athletic that was launched today, Keith Legislation has the Atlanta Braves selecting prep right-handed bottle William Schmidt from Baton Rouge, Louisiana with the 24th choice of the doesn't claim much regarding Schmidt, simply keeping in mind that the Braves are a team that hasn't been worried to take prep arms high - after noting earlier in his write-up the reduced quality of this draft along with the absence of info he has for teams outside of the leading dozen picks. It definitely has a feeling for Schmidt being the individual rated highest, along with Law using the choices of Owen Murphy and JR Ritchie in the preliminary to justify the Braves being open to him that high instead of a strong web link in between the set. '24 RHP William Schmidt completed up last night with 5 IP, 2 H, 12 K 21 total whiffs, still holding 93-96 with 3K+ RPMs for all 5. LSU devote. PGShowdown He's a projectable 6'4, 180-pound appropriate hander with a set of plus or better join in his heater and his plus-plus curve. With the best curve in the course, the ability to touch 99 miles per hour with the heater, some feel for a gently made use of modification, lots of estimate, and the capacity to throw strikes there is a whole lot to like with him. It is also worth keeping in mind that he would not likely come inexpensive as he is a Baton Rouge youngster that is committed to LSU, and his secondary school has sent a long line of leading gamers there over the just player from a Georgia senior high school or university chosen in the 30-pick mock is Charlie Condon going with the 2nd total pick to the Reds. https://www.storebravesapparel.com/collections/aaron-bummer-jersey
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